![]() ![]() “I have a few B2B clients whose campaign monitoring accessibility was compromised. She added that some B2B (business to business) platforms too were affected. ![]() ![]() “Owing to the sudden outage that WhatsApp witnessed last evening, B2C (business to customer) customers felt the heat the most during Flipkart's BBD (Big Billion Days) and Amazon's Great Indian Festival, prompting us to wonder if this will recur again for Singles Day (no longer confined to China) or Black Friday Sale (US audience)," said Madhura Moulik, co-founder, Skilfinity, a digital marketing consulting firm. ![]()
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